Morrisons sees sales decline

MORRISONS’ new boss David Potts said customers “hold the keys to the kingdom” when it comes to deciding what direction the embattled group should take following a further fall in sales.

Mr Potts has visited 90 stores in the seven weeks since he joined the Bradford-based firm and said he will be guided by what customers and colleagues say the supermarket chain should be doing.

“I honestly believe if we listen very hard to customers and our own colleagues we won’t go far wrong,” he said.

“They already hold the keys to the kingdom.”